Why are Brands investing on pop-ups?

By Sally

As for GAP, the casual apparel retailer based in North America, pop-up stores have been one of their marketing choices, especially in recent years. Some of its featured stores over the past few years include Gap’s 40th Anniversary pop-up store in London(2009),  “Cool Hunting for Gap” in New York City(2010-2011), Gap’s first pop-up store in Hong Kong(2012), and the recent, Gap 1969 pop-up store in Taipei(2014).

Why are Brands investing on pop-ups?

As there are lower costs invested into the temporary retail space, companies find it more cost efficient to use pop-up stores to gain product exposure, attract customer interest and experiment feasible store locations.

Search for your next popup shop or popup site at a shopping centre near you at Popup Brands.

Tagged as: