Home sellers used to count on curb appeal to make a good first impression on potential buyers, therefore why not take some learnings from real estate photography into Commercial Real Estate.
Popup Brands customers have let us know, Space seekers rate their space based on their photos. Online listings with bad pictures — or worse, no pictures at all — can cause Space Seekers to overlook your space from the get-go.
So how do you make a good impression with your listing photos?
Before You Photograph
Invest in a decent camera. A cell-phone camera won’t cut it if you want quality shots, but top-of-the-line equipment isn’t a necessity either. Any point-and-shoot digital camera with five megapixels or more will produce good photos. If you’re willing to fork over more cash, a digital SLR offers more settings and allows you to use a variety of lenses. A tripod is also a good investment for taking sharp photos.
Stage your space. You want to show off the space, not what’s in it. Make sure your space is clean, and clear out distracting items.
While You Photograph
Use as much natural lighting as possible. Open the windows and turn on all the lights to make a room look bright and open. Rely on the camera’s built-in flash as little as possible; it creates unattractive shadows and reflects off mirrors and windows. You should also avoid taking photos on rainy days or at night, as this will produce gloomy photos. For exterior shots, take pictures of the neighbourhood, the outside space, etc. The more photos, the better.
Choose the best angles and compositions. The best way to show off a room is to shoot from a corner or doorway to include as much of the room as possible. This provides context and makes the room look more spacious than a tight shot does. When photographing your space exterior, stand at an angle to the space rather than straight-on, allowing Space Seekers to see the space’s depth. As much as possible, avoid photographing objects that obscure your space, like poles and wires.
Don’t make your space look like something it’s not. While you want to make your space look as good as possible, don’t mislead Space Seekers. For instance, a photo taken with a wide-angle lens can make a room look deceptively large. Space Seekers will be disappointed and irritated when they view your space and see that your seemingly huge areas are actually quite small.
Take lots of photos. Digital cameras give you the freedom to take as many photos as you want, so experiment with lots of angles and camera settings. Review the photos later and choose the ones that best represent your space.
After You Photograph
Create a listing that’s as good as your photos. For Space Seekers to see your amazing retail photos, the photos need to appear on your Popup Brands listing. Make sure your listings is up to date, is easy to read, it has all relevant information and use large, high-quality photos. Pair the photos with an accurate, catchy description that paints an appealing picture of your retail space.