Tapping story to reinvent retail

In the spirit of V-Day, we wanted to share our business crash and admiration for an amazing entrepreneurial woman.

Rachel Shechtman, founder of This is Story – store in New York, a fourth generation entrepreneur is an inspiration to many marketers.

While physical retail spaces won’t be obsolete any time soon, there’s no question the physical store could be doing more to attract and retain customers. The ‘pop-up’ stores are now bringing vibrancy, experiences and community to retail spaces.