Shoppers fooled by ‘high-end’ pop-up store by Best & Less

This is a great popup campaign by Sally, Popup Brands.

Discount department store Best & Less made its point with a prank pop-up store called ‘The L&B Experiment’.

The pop-up store in Sydney’s CBD was designed to look like a boutique fashion store, with high-end fashion prices – however, garments were all current Best & Less products.

Customers who selected items and prepared to pay the higher prices found out at the register that dresses at $140 were actually $40. All reactions were caught on camera. The aim of the experiment was to prove to Australian women that fashion and affordability doesn’t need to be mutually exclusive.

Well Done! Another Brand Popping up!