This is food porn gone to the next level.
This isn’t just a roast dinner. It’s slow-cooked lamb shank, falling effortlessly off the bone, on a bed of red cabbage, with crispy potatoes on the side, filtered with X-Pro II, framed in black and liked by 17 of your friends.
Nowadays it’s not just enough to enjoy a meal. We have to snap it, tag and and share it with out network. It’s hard to know what the point is – other than making people jealous or they may want to UN-friend you.
Realising that Instagram makes everyone a potential brand advocate for restaurants – especially with the ability to geo-tag – Birds Eye has created a pop-up restaurant where your uploads can actually save you money. We love to hear these great examples from brands who are pushing the pop-up marketing boundaries.