Tapping into the growing trend for food-ography, Birds Eye has opened the world’s first pay-by-picture restaurant to launch its Inspirations dining range. Diners settle the bill by taking a picture on Instagram and uploading it to their social networks using the hashtag #BirdsEyeInspirations.
Tapping into the growing trend for food-ography, Birds Eye has opened the world’s first pay-by-picture restaurant to launch its Inspirations dining range. Diners settle the bill by taking a picture on Instagram and uploading it to their social networks using the hashtag #BirdsEyeInspirations.

This is food porn gone to the next level.

This isn’t just a roast dinner. It’s slow-cooked lamb shank, falling effortlessly off the bone, on a bed of red cabbage, with crispy potatoes on the side, filtered with X-Pro II, framed in black and liked by 17 of your friends.

Nowadays it’s not just enough to enjoy a meal. We have to snap it, tag and and share it with out network. It’s hard to know what the point is – other than making people jealous or they may want to UN-friend you.

Realising that Instagram makes everyone a potential brand advocate for restaurants – especially with the ability to geo-tag – Birds Eye has created a pop-up restaurant where your uploads can actually save you money.  We love to hear these great examples from brands who are pushing the pop-up marketing boundaries.