New UK research from EE has revealed that almost a third (29 per cent) of new British businesses will start life as a pop-up driven by mobile commerce tech.
EE is the UK’s most advanced digital communications company, has found that 11.6 million people want to become an entrepreneur in the next two years, and 29 per cent of them plan to do so by launching a pop-up.
And the demand is not just from fashion or retail products.
There is also a strong demand for organic British food and the rising popularity of pop-ups has led to a surge in entrepreneurs looking to start a food or drinks business.
Pop-up successes are becoming increasingly commonplace, and increasingly pop-ups like PRESS London are growing into larger businesses that operate as both a bricks and mortar retailer and a pop-up. In addition, well established online-only businesses are increasingly looking at pop-up as a viable way in which to connect with their customers in the physical world. Recent high profile examples include Amazon and Google, but these are just the tip of the iceberg when it comes to the increasing demand.
The CEBR and EE’s The Pop-up Retail Economy report last year found that pop-up retail contributes a massive £2.1 billion to the UK economy. Ahead of the next annual report, the new research from EE has also revealed that more than half of people (57 per cent) believe a pop-up is a great way to start a business, and more than 39 per cent of people are inspired by the success of pop-ups.
In Australia, the pop-up trend is also growing. Popup Brands is a growing marketplace for short-term retail space and in the last six month’s we’ve seen the demand for pop-up restaurants. With spring just a few months away, there is a lot of competition for great popup locations.